Important Updates To The New GrabRewards Programme
You remember the time when your mama warned you about a company monopolising a market?
That is about to happen when it comes to GrabRewards.
The revaluation of GrabRewards has angered the nation once again, some would even say it was a devaluation. However, let’s not get clouded by our emotions and we will break it down for you the Seedly way while remaining objective and unbiased.
If you have not heard, Grab has revisited their GrabRewards programme and will be revaluing it. All the updates will kick off on 2 March 2020.
GrabRewards Update: For Better or for Worse? Hang On, We Are Here to Find Out.
NEW Point System for GrabRewards
We bring you bad news. The latest point system for GrabRewards that will take effect from 2 March 2020 will make you want to throw your phone against the wall.
Unless you are seated down, with a cup of nice chamomile tea in your hand, we suggest you read this article later.
The new point system for GrabRewards with effect from 2 March 2020.
|Membership Tiers||Pay with GrabPay or GrabPay Mastercard||Grab rides with Cash|
|Member||2 Points||0 Point|
You are awarded points based on your membership tier.
To ease the pain of this change, they will be introducing GrabRewards Flash Sale event where you can save up to 50% on your redemptions. In short, promoting their partners.
OLD Point System for GrabRewards
The old multiplier for GrabRewards awarded for every S$1 spent:
|Membership Tiers||Grab rides with GrabPay||Grab rides with Cash||Pay with GrabPay |
(for in-store purchases)
|Member||3 Points||1 Point||5 Points||3 Points|
|Silver||3 Points||1 Point||5 Points||3 Points|
|Gold||4.5 Points||1.5 Points||7.5 Points||4.5 Points|
|Platinum||6 Points||2 Points||10 Points||6 Points|
You are awarded points based on your membership tier. However, many are angered by the decrease in the multiplier. How drastic was it? Let’s have a look, shall we?
The Comparison: Old vs New Point System for Grabrewards
The new point system for GrabRewards forces one to use GrabPay or their GrabPay Mastercard as the main payment method.
Any payment with cash now earns you nothing.
|Grab Membership Tiers||Pay with GrabPay or GrabPay Mastercard||Pay with Cash|
|Member||3 Points||2 Points||1 Point||0 Point|
|Silver||3 Points||2 Points||1 Point|
|Gold||4.5 Points||3 Points||1.5 Points|
|Platinum||6 Points||4 Points||2 Points|
Although it is harder to earn GrabRewards points, looking at the not-so-bright side, the system “recognises” your loyalty to Grab by awarding higher points to their loyal consumers (Platinum members) than Ordinary members.
GrabRewards Are Now Harder to Redeem
Redeeming Grab Vouchers ($1, $5 and $10 credits)
Okay, we kinda spoke too soon about Grab recognising its loyal customers (Platinum members), they have revised the points required for the redemption for their Grab vouchers on their GrabRewards platform.
|Membership Tiers||$1 Grab Voucher||$5 Grab Voucher||$10 Grab Voucher|
(Member, Silver, Gold, Platinum)
|550 Points||2,200 Points||2,500 Points||4,200 points||5,000 Points|
Do note that for every tier you move up, there is a current promotion that gives every tier a different discount when you redeem your Grab vouchers.
Regardless of your membership tier, the number of points required for you to redeem Grab vouchers are the same. So much for “we will continue to reward the most loyal customers.”(Refer to the image below for context)
Grab Voucher in Singapore Dollar (SGD) Equivalent
The cost of $5 Grab voucher in Monetary Value (if you pay with GrabPay)
|Membership Tiers||$5 Grab Voucher|
*Amount rounded up to the nearest dollar and percentage.
To reward their most loyal customers (Platinum members), they increased the points required as seen in the table above (under Redeeming Grab Vouchers). That increase itself has now cost all members a 170% increase in redeeming their $5 Grab voucher.
When it previously would have cost a Platinum member $367, costs them $625 now.
Grab Membership Tiers, Points To Qualify and How Much You Need To Spend?
The previous time, they practically REVAMPED the entire GrabRewards membership points system and made Platinum membership easier to achieve.
There is currently no news on whether the membership tier qualification requirement will go through any change with this update.
Points Required for Each Membership Tiers in Grabrewards System
Membership Tiers Points Needed to Qualify
Member 0 Point
Silver 300 Points
Gold 1,200 Points
Platinum 4,500 Points
Membership Tiers in Dollar Equivalent
|Membership Tiers||Points Required to Qualify||How Much You Need To Spend?
*Amount rounded up to the nearest dollar.
It will cost you $1,000 to climb to a Platinum member from an ordinary Member.
PLATINUM MEMBER SO WHAT?
What’s the big deal of being a Platinum member? Right now, with Grab being the biggest player in the market (almost a monopoly) with the biggest market share.
It’s no doubt we would be “loyal” to them, we kinda only have them (if we are lazy to flag down).
Platinum Member Perks
- Accelerated Earning
- Partner Rewards
- Platinum Support Line
- Priority Bookings
Honestly, I feel priority bookings are kind of a big deal. Being only a silver member, it takes me AGES to book a Grab, sometimes I just give up.
Throwback To The EVEN OLDER GrabRewards
Here’s an even older GrabRewards system back in the year 2018 for your reference.
|Membership Tiers||Pay with GrabPay||Pay with Cash|
|Member||16 Points||8 Points|
Now we can only look back and reminiscing the good old days.
But hey, we will wait and see what additional perks and benefits are upon their sleeves. The nation is waiting on them to save themselves before we return back to flagging for taxis.