A Singaporean's Ultimate Guide To Year End Online Shopping Deals (8.8 Deals Update!)

A Singaporean's Ultimate Guide To Year End Online Shopping Deals (8.8 Deals Update!)

Kenneth Fong

Here at Seedly, we’re all about spending within our means in order to achieve our financial goals.

And while that’s all part of #adulting and being fiscally responsible, I’m a strong believer that we should still allocate some budget to living a little.

As cliche as it sounds, we have to budget a little to…

Treat Yo Self
Source: Parks And Recreation | Giphy

As long as we’ve paid ourselves first, and are taking the steps towards financial independence or freedom.

There’s absolutely no reason why you can’t treat yourself.

RESPONSIBLY, of course.

Think of it this way: saving up and making sound financial decisions is not always about saying “no”.

It’s also about having the ability to say “yes” when it comes to certain purchases in life.

I mean, shopping doesn’t necessarily mean just buying stuff that you want…

It can also include stuff that you need.

Like a brand new Dyson Hair Dryer for example.

That’s THE hairdryer that everyone talks about, and it’s priced at $698 that will be going for $519.

Spongebob I Don't Need It
Source: SpongeBob SquarePants | Giphy


Okay, I kid about the hairdryer being a ‘need’.

But hey, if you have say… a year-end family staycation that’s coming up.

Or if you need to get:

  • a new rice cooker (so that you can cook and feed yourself)
  • an electric iron to press your clothes (so that you can look presentable at your job)
  • a new pair of shoes as the ones you wear to the gym regularly are already disintegrating (to continue keeping fit, because as cliche as it sounds: health is wealth)

it doesn’t hurt to take advantage of the deals and cashback that you can get right?

As compared to just paying for it at the full retail price of course…

Well, fam… to help you make a smarter decision when it comes to your year-end shopping, I’ve scoured the Internet to bring you the best deals and discounts, as well as when to expect them.

So bookmark this article, mark your calendars, and take note of the following dates:

  • 8 August (8.8 Sale)
  • 9 September (9.9 Sale)
  • 10 October (10.10 Sale)
  • 11 November (11.11 Sale or Singles’ Day)
  • Black Friday & Cyber Monday (BFCM Sale)
  • 12 December (12.12 Sale)

For more information about the respective sales, I’ll be updating them as soon as I find out where you can find the best deals and promos.

Disclaimer: While we are affiliated with ShopBack… we select and review products and services independently in line with our Seedly Code of Ethics.

8.8 National Day Sales 

When Does The 8.8 Sale Happen?

E-commerce giants like Lazada, Shopee, ShopBack, and Fave have already started teasing customers with pre-sale options.

For many of these merchants, the 8.8 sale is tied in with National Day, which is happening a day after (9 August).

We can now enjoy some great discounts while enjoying some fireworks.

However, the actual day is probably when you’ll see the best 8.8 deals and 8.8 promos.

8.8 Actual Day Sale: 8 August 2020 (Saturday)

What’s The Significance Of 8.8 Sale?

The 8.8 sale happens a month before the string of year-end sales, marking the start of our year-end shopping spree.

This can be considered a prelude into a little something called ShopFest, a year-end shopping festival of five sale events from 1 September to 12 December.

It’s an initiative by ShopBack which will also offer upsized cashback and a tonne of deals on a myriad of merchants.

ShopBack ShopFest 2019
Source: ShopBack

If you’ve never heard of ShopBack, it’s a platform which allows users to earn up to 30% cashback every time they make an online purchase from a selection of more than 500 merchants.

Whether you’re an avid online shopper, or a kiam siap (Hokkien: stingy) person – like me – who only shops like maybe once a year for clothes, it’s arguably one of the best cashback reward programs in Singapore right now as you can even stack ShopBack’s cashback on top of whatever you earn on your cashback credit cards.

Mr Krabs I Like Money
Source: SpongeBob SquarePants | giphy

It’s the perfect accompaniment for the way I approach shopping: never buy anything for retail if I can get it on sale.

Also, I’m not gonna complain if I can get more cashback.

What Kind Of 8.8 Deals Can I Expect?

On Shopback itself, you can expect UPSIZED cashback across various merchants in different categories.

There will also be epic hourly cashback rates through the actual day (8 August)!

This is on top of the deals that these merchants offer at their sites.

Here’s a consolidated list of some of the best deals you can get via Shopback:

MerchantCashback RateDeal on SiteDate
Michael KorsUp to 9% Triple Cashback (was <3%)Up to 80% off sale8 Aug
MR PORTERUp to 7% Upsized Cashback (was <3%)Up to 80% off sale8 Aug
SelfridgesUp 8.5% Upsized Cashback (was <3%)Up to 70% off + up to 30% off selected beauty 30 Jul - 10 Aug
Mytheresa12.5% Upsized Cashback (was 4%)-8 Aug
Rosegal9% Upsized Cashback (was 5%)Enjoy 20% off $798 Aug
Vpost 6% Double Cashback (was 3%)Enjoy 15% off your first shipment8 Aug
Lorna Jane7% Double Cashback (was 3.5%)40% off selected styles8 Aug
Harvey NicholsUp to 8% Upsized Cashback (was <3%)Up to 60% off sale8 Aug
Axtro sports5% Upsized Cashback (was 1.5%)-6 - 10 Aug
Health & Beauty
iHerb8.8% Upsized Cashback (was 3%)12% off sitewide with code: SAVE128 Aug
LookfantasticUp to 8.5% Upsized Cashback (was <7%)Up to 33% off sale with code: 88X337 - 12 Aug
Elite Supps12% Triple Upsized Cashback (was 4%)10% off Gold Standard whey protein + free shaker8 Aug
BRAND'S ® 7% Upsized Cashback (was 5%)$20 off sitewide with min. spend of $2007 - 9 Aug
Kinohimitsu7% Upsized Cashback (was 5%)OCBC card members: $10 off with min. spend of $708 Aug
Hebeloft5% Double Cashback (was 2.5%)Free shipping on orders over $80 + free samples8 Aug
MYPROTEIN™Up to 8% Upsized Cashback (was <7%)60% off sitewide with code: MYP8SALE1 - 30 Aug
Travel & Services
Booking.com12% Double Cashback (was 6%)Staycation deals starting from $438 Aug (6am)- 9 Aug (6am)
Viator7% Upsized Cashback (was 4%)-3 - 9 Aug
EtiqaUp to $100 Upsized Cashback (was <$90)-8 - 15 Aug
Shopping & Lifestyle
Nespresso15% Upsized Cashback (was 5%)Enjoy up to $80 off selected machines + extra $10 off with purchase of Singapore Moments Assortment8 Aug
Far East FloraUp to 7% Upsized Cashback (was <3.5%)25% off Catalog 2021 Pre-Launch Promotion8 Aug
Enfagrow15% Upsized Cashback (was 4%)Up to $30 off + free gifts worth up to $169*8 Aug
GrabfoodUp to 12% Upsized Cashback (capped <$1.80)-7 - 9 Aug
AmazonUp to 10% Upsized Cashback (was <6%)National Day Sale: 55% off selected items7 - 10 Aug
HipvanUp to 3.5% Upsized Cashback (was <3%)-8 Aug
Book DepositoryUp to 8% Upsized Cashback (was <4%)Free shipping on website1 - 14 Aug
Electronics & Online Services
Norton80% Upsized Cashback (was 16%)Save up to 36% on Norton 3607 - 9 Aug
NordVPN80% Upsized Cashback (was 28%)Final Sale: 3-year deal with 70% off7 - 9 Aug
HP14% Upsized Cashback (was <6%)-8 Aug
JBL3.5% Upsized Cashback (was 2.5%)National Day Promo: Up to 25% off selected items1 - 10 Aug
Braun12% Upsized Cashback (was 5%)"$15 off all hand blenders, steam irons or iron steam categories
Receive $5 eShop gift card for next purchase
t&cs apply"
"$15 off all hand blenders, steam irons or iron steam categories
Receive $5 eShop gift card for next purchase
t&cs apply"
De'Longhi12% Upsized Cashback (was 5%)Receive a gift bundle worth $156.60 with purchase of Fully Automated Coffee Machine

(T&Cs apply)
7 -10 Aug
Singtel 6% Upsized Cashback (was 3%)-1 - 10 Aug
Dyson8.8% Upsized Cashback (was 1%)-8 - 11 Aug
Epic Hourly Cashback (on 8 August)Time
Zalora 10% Upsized Cashback (was 2%)Up to 70% off + Extra 40% off
12am - 2am
Enfagrow 15% Upsized Cashback (was 4%)-
MYPROTEIN™27% Epic Cashback (was <7%)*
*additional 10% Cashback with Visa
60% off sitewide with code: MYP8SALE12pm - 2pm
Lookfantastic"Up to 25% Upsized Cashback (was <7%)*
*additional 10% Cashback with Visa"
20% off first order with code: FIRSTLF4pm - 6pm
iHerb10% Upsized Cashback (was 3%)12% off sitewide with code: SAVE126pm - 8pm
HP-14% Upsized Cashback (was <6%)8pm - 10pm
Charles & Keith Up to 17.5% Epic Cashback (was <4.5%)*
*additional 10% Cashback with Visa)
Up to 50% off sale, new styles added10pm - 12am

Want some icing on the cake?

Icing a cake pink
Source: Pinterest

If you’re a VISA cardholder, you get to enjoy an additional 10% cashback from 31 July to 31 August!

These merchants include:

  • Aliexpress
  • Apple Online
  • Booking.com
  • Braun
  • Charles & Keith
  • Dyson
  • De’Longhi
  • Hotels.com
  • Kenwood
  • Lenovo
  • Lookfantastic
  • Myprotein
  • Nesspresso
  • Razer

Besides these great deals and cashback, we’ve discovered a few more websites where you can enjoy amazing discounts! 🤩

Audio House

audio house 8.8 sale
Source: Audio House
  • What: Up to 75% of home electronics (includes TV, fridge, air-con, washing machine), with an additional 10% storewide discount
  • When: 8 to 10 August
  • Where: RSVP on the website to get the full price list


BHG 8.8 sale
Source: BHG
  • What: Deals involving Singapore’s birthday number ’55’ (e.g. items at $5.50, 55% discount etc), and storewide discounts of up to 30% off
  • When: 7 to 10 August
  • Where: Online and in physical stores at:
    • Bishan
    • Bugis
    • Choa Chu Kang
    • Clementi
    • Jurong


converse 8.8 sale
Source: Money Digest
  • What: Buy-1-get-1-free promotion, for all shoes except National Day Sale bundle
  • When: 7 to 10 August
  • Where: 10 outlets in Singapore
    • Bugis Junction
    • Causeway Point
    • Ion Orchard
    • JEM
    • Jurong Point Shopping Centre
    • NEX
    • Queensway
    • Takashimaya S.C.
    • Tampines Mall
    • Vivocity


courts 8.8-double-day-sale
Source: Courts
  • What: 16% sitewide promo (min. spend $388) and exclusive deals
  • When: 4 to 8 August
  • Where: Online, under the Double Day Sale
  • Includes discounted Airpods Pro, Dyson Cordless Vacuum Cleaner and Samsung Galaxy Note 10


staycation 8.8 fave deal
Source: Fave
  • What: Exclusive deals across different categories, including staycation packages, health & fitness activities, dining, and beauty products
  • When: Varies across different deals, check individual listings for more details
  • Where: Online, under the 8.8 x National Day Exclusives


lazada national day 8.8 sale
Source: Lazada
  • What: National Day Mega Sale, includes over 288 brands and “Crazy Madness Sale” with up to 90% discount
  • When: 8 to 10 August
  • Where: Online, under the National Day Mega Sale
  • Includes deals from brands including Apple, Nintendo, Sulwashoo and Skin Inc


Lenovo 8.8 National Day Sale
Source: Lenovo
  • What: 24-hour sale on laptop sets with limited quantity
  • When: 8 August
  • Where: Online, under the 8.8 Sale


microsoft 8.8 sale
Source: Microsoft
  • What: Daily discounts on Microsoft products including Microsoft Surface, Xbox, and free shipping
  • When: Now till 14 August
  • Where: Online, under the 8.8 Sale


8.8 Shopee Sale
Source: Shopee
  • What: Upsized vouchers, flash deals, exclusive deals released at 5.50pm on 8 August (“Chiong Hour”), Singapoliday Sale with deals up to 80% off
  • When: 8 to 10 August
  • Where: Online or in-app under the National Day Sale
  • Includes deals from brands like Apple, Xiaomi, Tefal, Samsung, Dyson, Sony and Lancome

Psst… In case you need Shopee promo codes to get further discounts… You’re welcome.


watsons 8.8 crazy online shopathon
Source: Watsons
  • What: Sitewide sale, with $25 off minimum $108 nett spend, or $45 off minimum $168 nett spend, and instant brand vouchers and sure-win gatchapon (prices worth over $88)
  • When: 7 to 10 August
  • Where: Online, under the CR8.8ZY Online Shopathon

Deals, Deals, Deals

Who’s getting excited looking at these deals?!

that's me parks and recreation tenor
Source: Tenor

If you’re itching for more, there’s an ongoing SingapoRediscovers campaign which covers SO MANY of Singapore’s best spots, offering great deals and packages.

As always, don’t forget to whip up your best credit cards to get additional savings on top of these deals!

About Kenneth Fong
Owner of a 4-room HDB BTO and married to a financial clutz. Probably the closest to an adult you can find on the Seedly team.
You can contribute your thoughts like Kenneth Fong here.

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