A Singaporean's Ultimate Guide To Year End Online Shopping Deals

A Singaporean's Ultimate Guide To Year End Online Shopping Deals

profileKenneth Fong

UPDATE: Interested in 10.10 sales? We’ve got you covered!

Here at Seedly, we’re all about spending within our means in order to achieve our financial goals.

And while that’s all part of #adulting and being fiscally responsible, I’m a strong believer that we should still allocate some budget to living a little.

As cliche as it sounds, we have to budget a little to…

Treat Yo Self
Source: Parks And Recreation | Giphy

As long as we’ve paid ourselves first, and are taking the steps towards financial independence or freedom.

There’s absolutely no reason why you can’t treat yourself.

RESPONSIBLY, of course.

Think of it this way: saving up and making sound financial decisions is not always about saying “no”.

It’s also about having the ability to say “yes” when it comes to certain purchases in life.

I mean, shopping doesn’t necessarily mean just buying stuff that you want…

It can also include stuff that you need.

Like a brand new Apple Airpods Pro for example.

Yes, THE Airpods Pro. Which is going for $99 instead of its usual $289.

Spongebob I Don't Need It
Source: SpongeBob SquarePants | Giphy


Okay, I kid about the Airpods Pro being a ‘need’.

But hey, if you have say… a year-end family staycation that’s coming up.

Or if you need to get:

  • a new rice cooker (so that you can cook and feed yourself)
  • an electric iron to press your clothes (so that you can look presentable at your job)
  • a new pair of shoes as the ones you wear to the gym regularly are already disintegrating (to continue keeping fit, because as cliche as it sounds: health is wealth)

it doesn’t hurt to take advantage of the deals and cashback that you can get right?

As compared to just paying for it at the full retail price of course…

Well, fam… to help you make a smarter decision when it comes to your year-end shopping, I’ve scoured the Internet to bring you the best deals and discounts, as well as when to expect them.

So bookmark this article, mark your calendars, and take note of the following dates:

  • 9 September (9.9 Sale)
  • 10 October (10.10 Sale)
  • 11 November (11.11 Sale or Singles’ Day)
  • Black Friday & Cyber Monday (BFCM Sale)
  • 12 December (12.12 Sale)

For more information about the respective sales, I’ll be updating them as soon as I find out where you can find the best deals and promos.

Disclaimer: While we are affiliated with ShopBack… we select and review products and services independently in line with our Seedly Code of Ethics.

9.9 Sales 

When Does The 9.9 Sale Happen?

E-commerce giants like Lazada, Shopee, and ShopBack have already started teasing customers with pre-sale options.

However, the actual day is probably when you’ll see the best 9.9 deals and 9.9 promos.

9.9 Actual Day Sale: 9 September 2020 (Wednesday)

What’s The Significance Of 9.9 Sale?

The 9.9 sale is usually the start of the string of year-end sales, marking the start of our year-end shopping spree.

This also marks the start of a little something called ShopFest, a year-end shopping festival of five sale events from 1 September to 12 December.

It’s an initiative by ShopBack which will also offer upsized cashback and a tonne of deals on a myriad of merchants.

ShopBack ShopFest 2019
Source: ShopBack

If you’ve never heard of ShopBack, it’s a platform which allows users to earn up to 30% cashback every time they make an online purchase from a selection of more than 500 merchants.

Whether you’re an avid online shopper, or a kiam siap (Hokkien: stingy) person – like me – who only shops like maybe once a year for clothes, it’s arguably one of the best cashback reward programs in Singapore right now as you can even stack ShopBack’s cashback on top of whatever you earn on your cashback credit cards.

Mr Krabs I Like Money
Source: SpongeBob SquarePants | giphy

It’s the perfect accompaniment for the way I approach shopping: never buy anything for retail if I can get it on sale.

Also, I’m not gonna complain if I can get more cashback.

What Kind Of 9.9 Deals Can I Expect?

On Shopback itself, you can expect SO MANY great deals across various merchants in different categories.

This year’s theme would be #BetterTogether, which is in line with how the year has been so far.

You can expect up to 90% upsized cashback, and enjoy exciting deals across different categories!

FaceBook Magical Live Stream

One of ShopBack’s 9.9 highlights this year would be the Facebook live stream which is happening on ShopBack’s Facebook page on 8 September, 9pm.

If you’re a bubble tea fan, here’s your chance to win free bubble tea!

Reddit Bubble tea blood transfusion
Source: Reddit

ShopBack will be giving away one year’s worth of bubble tea (Free bubble tea for one whole month for 12 lucky winners!).

Besides that, tune into the Facebook page for the following giveaways and deals:

  • 50% Cashback on $10 GrabFood, GrabCar, Foodpanda & Shopee Voucher (best price online)
  • Gift Card and Voucher giveaway: $50 ZALORA Gift Card, $50 Shopee Voucher, and $50 FairPrice Voucher
  • Look Fantastic Rituals box worth $144
  • Lenovo Tab M10 worth $309
  • Pedro items

Magic Hour (12am – 1am)

cinderella changing dresses with magic
Source: Tenor

For Cinderella, the magic disappears when the clock strikes midnight.

For ShopBack, this is when the magic starts.

During this magic hour, you’ll be able to find limited deals such as Apple Airpods Pro at $99, Nintendo Switch at $299, and many more!

Here are some of the good deals coming your way at this hour:

  • Airpods Pro for $99 (U.P. $289) (4 qty)
  • Nintendo Switch for $299 (U.P $508.25) (2 qty)
  • Lenovo Power Bank for $$9.90 (U.P. $46.55) (12 qty)
  • Pupsik $20 Voucher for $9.90 (50 qty)
  • Fairprice $20 Voucher for $$9.90 (50 qty)
  • GV $10.50 Voucher for $0.99 (50 qty)
  • Gong Cha Bubble Tea $2.50 Voucher for $0.99 (300 qty)

9.9 Epic Hourly Cashback

What’s a ShopBack Shopfest without upsized cashback, amirite?

Look out for deals and vouchers coming your way on 9.9!

TimeHourly Upsized Cashback
12am - 1amLazada Brands (Pampers, Mamypoko, Bose)
8am - 10amEnfagrow
10am - 12pmiHerb
12pm - 2pmHP
2pm - 4pmMyprotein
4pm - 6pmShopee
6pm - 8pmLookfantastic
8pm - 10pmDyson
10pm - 12mnZALORA

There will also be upsized cashback on vouchers too!

TimeUpsized Cashback on Vouchers
8am - 10amPupsik 8% (was 5%)
10am - 12pmFoodpanda 10% (was 6%)
4pm - 6pmGrabFood 15% (was 10%)
8pm - 10pmSephora 7.5% (was 3%)
10pm -12amZalora 23% (was 10%)

*For upsized vouchers, these rates are inclusive of the 3% upsize when payment is done with Citibank card.

Besides these great deals and cashback, we’ve discovered a few more websites where you can enjoy amazing discounts! 🤩


Lazada 9.9 Big Brands Sale 2020
Source: Lazada

Lazada is collaborating with Mediacorp this year for their Lazada 9.9 Big Brands Sale, which will feature some of the biggest discounts across 18,000 brands on LazMall, including Dyson, Braun, Philips, Bose and LEGO.

What: Lazada 9.9 Big Brands Sale, with pre-sales beginning on 2 September and also featuring the Lazada Online Tech Show which brings the best electronic deals

When: 9 to 13 September 2020


shopee phua chu kang 9.9 2020
Source: Shopee

Shopee is back with their 9.9 Festival!

With the iconic Phua Chu Kang this year (instead of our handsome Cristiano Ronaldo).

What: 9.9 Super Shopping Day, featuring various deals and promotions such as:

Daily Themed Category Deals: Discounts across different categories such as sports, beauty and dining

Shopee Million $ Discount: Shop popular brands at lowest prices, and get an additional $10 off with UOB cards

Special 9.9 Shopee Vouchers: Stack vouchers on top of existing deals to get even more discounts

Super Flash Deals: Up to 50% off on flash deals, with daily $0.99 flash deals at 9am and 9pm daily

Super Shopee Games Day: In-app game to stand a chance to win up to $10,000 worth of prizes

When: 20 August to 9 September 2020


9.9 Qoo10Day 2020
Source: Qoo10

Qoo10 is also joining the 9.9 game with its Qoo10 Day, bringing you attractive deals and discounts across featured brands.

What: Qoo10 Day, featuring flash deals, vouchers from different categories and Qpoint rewards and cashback for Qoo10 members

When: 8 to 10 September 2020

Deals, Deals, Deals

Who’s getting excited looking at these deals?!

that's me parks and recreation tenor
Source: Tenor

If you’re itching for more, there’s an ongoing SingapoRediscovers campaign which covers SO MANY of Singapore’s best spots, offering great deals and packages.

As always, don’t forget to whip up your best credit cards to get additional savings on top of these deals!

About Kenneth Fong
Owner of a 4-room HDB BTO and married to a financial clutz. Probably the closest to an adult you can find on the Seedly team.
You can contribute your thoughts like Kenneth Fong here.

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