Seedly Joins Forces With CompareAsiaGroup!

Hey Seedly Community,

We started Seedly 4 years ago, with a mission to help people manage their personal finances better.

Recently, we made a big decision to join the CompareAsiaGroup, as a partner who can help Seedly grow the community and expand into the region.

Curious to find out how this partnership came about? We’ve put together a little video to share more:

The Hard Work Behind The Scenes

Our team has grown from a 2-man outfit to a unique and diverse group of 25 who have spent many long hours building new features, creating new content, and organising events to help you learn how to make smarter financial decisions.

With every line of code to every line of content, we hope that we have helped you on your personal finance journey as much as you have helped us to grow the community.

Seriously, we wouldn’t be here without the support and love of the community. And for that, we are ever grateful and always thankful!

Thank you, Team ShopBack!

Besides the community, the ShopBack group has also been instrumental in Seedly’s growth story over the past few years. From resources to guidance, and most importantly, the friendships made within the ShopBack family.

We’re humbled by the unconditional acceptance which the ShopBack family has shown us, and we’re truly grateful that they have been an essential part of Seedly’s journey.

From all of us at Seedly, we would like to thank ShopBack’s co-founder and CEO, Henry, as well as Chief of Staff, Huanmin who took a chance on us back in 2018 and have never stopped believing in our team.

So… why leave ShopBack?

Earlier this year, we sat down with Henry and Huanmin to discuss how we can grow Seedly. One of the options was to remain with the ShopBack group, who were willing to continue funding us as we grow and expand.

However, we also recognised that although both ShopBack and Seedly believed in the smarter way of doing things, we were ultimately advocates in very different domains.

It was around this time when we met the CompareAsiaGroup team, and decided that a partnership with them would make the most sense!

We Look Forward To Growing With CompareAsiaGroup

Armed with an experienced team with over 30 combined years in financial services, we were impressed with the level of conviction and clarity that Sam, Shaun, and Prashant had when it comes to helping their users make smarter financial decisions in their daily lives.

They currently have strong business lines in the comparison space and are keen to diversify into understanding their users on a more deeper level with community.

We recognised the strong culture fit and saw how Seedly and CAG can grow together to help our combined users while contributing to the group’s success.

Currently, with over 10 million users interacting on their platforms on a monthly basis. And investors like Experian, IFC, a member of the World Bank Group, Pacific Century Group, Goldman Sachs Investment Partners VC and Growth Equity, we feel confident that this is a good team we can learn from and contribute to while taking care of and growing the community.

Let Us Continue On This Journey Together!

To our long-time fans and new community members who have come to love Seedly and everything that we do, we want to assure you that we will remain true to our mission to help you make smarter financial decisions in your daily lives with community-focused features designed and created with our users at heart.

We are truly excited to be joining CompareAsiaGroup and we look forward to building a better Seedly platform and an even greater community with you.

If you have any questions for us, both Tee Ming and I will be personally answering all of your questions here.

To making smarter financial decisions, together!

Kenneth & Tee Ming
Co-founders, Seedly