Seedly Launches SeedlyExplains: Still Keeping Our Editorial Values and Integrity

Dear Seedly Personal Finance Community,

We are three years into our journey to help Singaporeans make smarter personal finance decisions.

Over the years, the team has worked tirelessly to deliver meaningful, well-researched, unbiased content that is relatable to Singaporeans.

Personally, I enjoyed tuning into every Budget announcement and am proud that we’re amongst the FIRST to break the news to Singaporeans, in a simple way that everyone can understand.

(Noticed how our artwork has changed over the years?)

But apart from digesting information as fast as possible, we’ve also had to actively reach out to organisations such as Central Provident Fund Board (CPF), Ministry of Finance (MOF), Workforce Singapore (WSG) and etc., to make sure that we get the numbers and facts right.

When COVID-19 took the world by surprise, we wanted to keep our Seedly Community up to date with relevant information.

And aimed to continuously disseminate useful information which would benefit the Seedly Community.

As we waded through tonnes of fake news and clarified cheem government policies, the team started to work closer with relevant parties in order to be informed of the latest grants, assistance, and initiatives created by the government to help Singaporeans.

From what started out as a blog that garnered less than a thousand views every month.

We now have 2 million Singaporeans visiting our platform on a monthly basis.

And it’s only possible with the support of you, our beloved Seedly Community.

“If you JIO-ed your friend to check out Seedly, thank you!”

Enter: SeedlyExplains

While we appreciate the 2 million visits we receive every month.

We’re not resting on our laurels and are constantly striving to do our job better.

Way better!

“Eh siao eh! Wrong quote la!”

“That’s what I’m talking about!”

With SeedlyExplains, we look forward to collaborating with government organisations in Singapore to continue what we do best.

And that’s creating…

Meaningful, well-researched, unbiased content that is relatable to Singaporeans!

This way, we can help Singaporeans better understand cheem government policies or initiatives which could help them on their personal finance journey.

SeedlyExplains: Who Can Work With Us?

For SeedlyExplains, we want to work with government organisations who wish to reach out to our Seedly Community.

We’re not changing the way we write for you so you’ve got to appreciate our editorial team’s objectivity, our balanced views, and our frequent use of Singlish, gifs, and memes.

So… what does this mean for our Seedly Community?

Our Promise to the Seedly Community

These sponsored posts will be made known to you upfront with the SeedlyExplains tag on our artwork.

This way, if you’re deathly allergic to sponsored content, you can avoid it easily.

If you missed it and clicked into the article (because our artwork is that awesome)…

Just look for this little SeedlyExplains banner at the top of the article:

We want to make it as clear as possible so you can decide for yourself if you wish to read the sponsored content.

And to keep it separate from the usual stuff that our editorial team creates.

Most importantly, we will not accept collaborations which do not benefit our readers and Seedly Community members.

As a guide, we will only accept collaborations which are aligned with our editorial values.

Seedly’s Editorial Values

At SeedlyReads, our goal is clear, precise, literate prose that effectively conveys information to our readers.

Those readers should not be misled by error, baited with half-truths, or annoyed by jargon.

Even though the subject of personal finance is serious and we go about it seriously, our readers should be entertained — when possible — while learning about the intricacies of such a tedious subject.

The best way to learn is if readers find our content relevant and our writing memorable.

We are impartial and seek to reflect the views and experiences of our readers. By focusing on providing value to our readers, our content as a whole should include breadth and diversity of opinion to help readers make smarter financial decisions.

While we should provide a balanced view where possible, our editorial standards do not require absolute neutrality on every issue.

We are independent of outside interests and arrangements that could compromise our editorial integrity.

SeedlyExplains is a series of sponsored articles where we collaborate with government organisations to explain the latest announcements, initiatives, or policy changes in a simple and straightforward manner.

The intent is to provide accurate and useful information to keep our readers informed of what these updates and changes mean to Singaporeans.