facebookHow to Maximise Your Return on Investment (ROI) For Seedly Personal Finance Festival 2024



PFF 2024 Blog Artwork

How to Maximise Your Return on Investment (ROI) For Seedly Personal Finance Festival 2024

profileJoel Koh

Seedly’s Personal Finance Festival (PFF) 2024 is just around the corner!

Source: Giphy

I hope you’re just as excited as I am, as we have tons in store for you!! We want you to get on the Personal Finance Neighbourhood and get around so you won’t feel kosong (translation: empty)!

So buckle up and get on as we prepare you for PFF 2024!

TL;DR: How to Maximise Your Return on Investment (ROI) For Seedly Personal Finance Festival 2024

Seedly Personal Finance Festival 2024 Details


Date: 6 April 2024
Time: 9:50am – 5.30pm (Doors open at 9am)
Venue: Marina Bay Sands Expo & Convention Centre, Hall F (B2)

To access the event hall quickly, do prepare the QR code in the PDF sent to your email on your mobile device or print out the PDF.

P.S. Come early, snag a seat in the front two rows of the main stage and stand to win a special something 😉  The early bird catches the worm!

Jump to:

What’s In Store For You?

Before we get into all the juicy stuff, let’s clarify what your ticket entitles you to.

All event attendees will get:

  • Access to all stages and booths
  • A chance at all lucky draws and a chance to participate in the booth contest
  • A limited edition Seedly goodie bag

PFF2024 Microsite

First things first, we are personalising this event for you!

We want you to be able to view the event map and programme rundown, add the talks you’re attending to your calendar, and participate in our booth contest!

If you have a ticket (regardless of whether you are the original ticket buyer), you must register for our microsite below. You will receive a confirmation email (check your junk mail), and head over to the microsite in the email!

Note: If you purchased more than 2 tickets, do encourage your kakis to register too!

Register for PFF2024 Microsite


Goodie Bags

This year, our goodie bags include a retro-game inspired Seedly tote bag, chocked full of items such as

  • Limited edition Seedly pouch, stickers, pen, and notebook
  • Brands Essence of Chicken and Lutein Essence
  • Oatbedient milk
  • Camel nuts and more!

Lucky Draws

For those of us with a ticket, you’ll be automatically included in all the lucky draws throughout the day, so long as you check into the event hall.

Winners will be announced on both the Huat! and Heng stages. If you’re the lucky one, you can claim your prize by proceeding to the Seedly booth!

So even if you are attending a talk at the Heng stage, you won’t have to worry about missing out if your name is called!

If, for some reason, you have gone out of the hall and your name was announced, you can still check for your name at the Seedly booth to claim your prize.

Note that the cut-off time to claim your prize is 5.45pm.

Pro Tip: Come early and snag a seat at the first few rows of the main stage to win a special something 😉 The early bird catches the worm! Doors open at 9am so beat the crowd, come early, and get rewarded too!

Booth Mechanism

All event-goers can also get a chance to win an Apple Air Tag (10 winners), Dyson Fan AM07 (3 winners), and/or a Trip for 2 to Bali (via $600 Klook vouchers) (1 winner) when they participate in our booth contest!

All you have to do is:

  • Step 1: Visit at least 15 booths
  • Step 2: Get a unique booth code from the physical booth representatives, go to the microsite, and enter the code in the box below
  • Step 3: Hit ‘Submit’, and your participation will be recorded. You can also track your progress on the homepage

What’s Happening?

Event Layout


Aside from all the cool prizes, the best gift is knowledge. 

Head over to the microsite for more details of the agenda! Also, don’t forget to ‘Add to Calendar‘ the speaking segments you intend to attend so you don’t miss them!


Step into our booth and embark on a nostalgic journey through Singapore’s rich banking heritage. From the charm of old shophouses to the convenience of modern digital banking, discover how DBS & POSB have been shaping Singapore’s financial landscape.

At DBS & POSB, we believe in empowering you to take charge of your financial future. Our experts are ready to provide personalised guidance and insights, helping you navigate the world of finance with confidence.

Enjoy the immersive experience filled with engaging activities to boost your financial knowledge and shower you with amazing prizes!


Worried about your retirement in the future or whether your savings are enough today? Discover how Citi brings you closer to your wealth goals with their holistic approach to wealth – investments to build wealth and insurance to protect your assets.

Meet the future you at our booth, plus stand to bring home some exclusive gifts when you participate in activities!


Step right up and experience the playground adventure! Our interactive games aren’t just about fun but learning too. Win a goodie bag filled with symbolic items – an umbrella representing protection on rainy days, an enamel cup showcasing Singapore’s authentic culture, and postcards depicting local neighborhood foods and memories. As you engage with the games and win these prizes, you’ll uncover the importance of insurance at different life stages. Come be entertained, educated, and empowered as you journey through our booth activities and see insurance in a whole new light. Join us today!


CIMB Bank invites you to experience the ultimate hangout spot at our HDB void deck.

  • Trickeye Photowall: Snap your best pose, share it on your socials & stand to win S$100 Taka vouchers #CIMBBankSG #CIMBSGatSeedly
  • Letterbox Memory Game: Seeing double? Match all pairs in 30 seconds to win Octo plushies!
  • Motion Sensor Games: Play. Win. Eat for free at Yakun.
  • Lucky Draw: Brompton bikes – each worth over S$3,000 – could be yours!

Free for life Credit Cards with high cashback, or Saving Accounts with epic interest & no multiple conditions #justsaying

Don’t FOMO. See you there!

T&Cs apply.

Insured up to S$100k by SDIC.


Start your journey towards financial freedom on the #SinglifeDreamTrain!

We modelled the #SinglifeDreamTrain after the MRT, an icon close to the hearts of Singapore residents and a symbol for inclusivity and accessibility. This reflects our purpose to be “A Better Way to Financial Freedom”, by empowering you to achieve your dreams with financial freedom, whatever they may be.

Once on board, have a go at our interactive Next Station: Financial Freedom game. You only have 27 seconds to do this, so navigate well and choose wisely! Fret not, your trusted partner, Singlife, is by your side.

Marko & Friends

Marko & Friends is a community of like minded local property investors from all walks of life many of which first joined as average employees. Over the last 7 years members have obtained properties with positive cash flow equal or more than their salaries. Earlier investments are now bearing capital gains of 6 to 7 figures per property. And because of this members are now living a great life traveling, spending time with loved ones and giving back to the community. With their simple sharing methods anyone can pick up the same strategies needed from start to financial freedom.


Take a ride down the memory lane with OCBC Bank. Meet our ‘Mobile bank on wheels’, the first of its kind when it was launched in 1958 in Singapore. Hop onboard to discover your investor profile type and the investment products you may like, to receive a limited-edition gift! Plus, receive S$20 Takashimaya shopping voucher when you download OCBC Digital App and open 360 account during your booth visit with us! T&Cs apply.

Tiger Brokers

Feeling intimidated by investing? Already on our app and want to find out more? Novice or pro, whatever your risk appetite — there’s something for you on the Tiger Trade APP. Swing by our (Instagramable-too) booth and have a chat with our friendly Tigers. Win prizes and learn about our latest product that lets you invest while spending locally or abroad! Confirm chop this will set you apart from your peers…


Welcome to SingSaver’s Save & Save Provision Shop, your one-stop for all things money. Head on in and hit the shelves to find the best deals on new credit cards, personal loans, savings accounts or insurance plans, and score exciting rewards from Apple, Dyson, & more while you’re at it! Friendly shopkeepers will be on hand to provide their best recommendations, and assist you in finding a product that’s perfect for you.What’s more, don’t miss out on the in-store sure-win draw, where you stand to win over S$33,000 worth of attractive prizes!

CMC Singapore

A leading global provider of CFD and FX, the CMC Markets group was first founded in 1989 in London, and now service more than 75,000 clients worldwide.
Since pioneering online trading over 30 years ago, CMC has continued to innovate and respond to market changes and challenges. Today the Group boasts a broad financial services offering such as stockbroking (CMC Invest) and leverage trading (CMC Markets). Swing by our booth at Seedly, we’re excited to have you visit us and learn more about our offerings. Looking forward to seeing you there!


A never-before-seen artwork at Seedly Personal Finance Festival.

Prudential worked with local artist Puffingmuffin to create an interactive artwork featuring a flash photography technique specially produced in Japan. Take a photo of the artwork using flash photography to unveil a different artwork!

Visit the Prudential Booth, snap and share your experience on social media and stand a chance to secure limited edition goodies*.


Learn more about how FWD’s insurance and investment products can help you celebrate financial freedom. Participate in a simple survey and follow us on Instagram to receive free vouchers!


Whether you are already a Revolut user or not, come down to our booth for some fun games and attractive prizes. Try your luck at Spin-the-Wheel and stand a chance to win cash credit or a free 3-month Revolut Premium subscription trial. The first 150 participants also stand to win exciting prizes including an NTUC voucher and a specially customised Revolut bottle. Other exciting giveaways include your very own Revolut tote bag, notebook and pen. Already using Revolut? Find out how you can maximise your account with our many innovative products & features. Also stand a chance to win some fun Revolut swag! While stocks last! Hurry down to our booth! See you there!

Workforce Singapore

With over 470 volunteer Career Advisors (vCAs) from more than 12 sectors, Workforce Singapore’s volunteer Career Advisors initiative aims to provide you with peer-level support and career guidance as you navigate professional pathways to advance your career or to transition to other jobs. If you are at the crossroads in your career, or if you simply want to understand more about a specific sector, come on down to our booth to find out more on how to connect with a vCA! Be empowered make better informed career decisions!


Join us at the Moomoo booth for an exciting lineup of activities!

Experience the Moomoo Golden Hour for a chance to win stocks prizes. Participate in our social media photo-taking contest for a chance to win a S$10 NTUC voucher when you spot our mascot. Plus, our market analyst, Isaac Lim, will also be there to answer some of your burning questions on the market outlook. See you there!


With nearly 400 financial adviser representatives, IPPFA has been providing services in financial planning, investments, and insurance for over 40 years. Our clients’ financial goals and well-being are our number one priority. The IPPFA team works closely alongside each client, adapting processes when needed to ensure that your finances are always optimised towards your goals. Whether you’ve just started your financial journey or are looking for something more, our advisers will be able to help you make informed investment decisions. Visit our booth to learn more.


Step into a world of simple international money transfers! Part of the fintech unicorn Nium, Instarem is a fast and secure way to send money to 60+ countries in just a few clicks. For Singapore travellers, Instarem has amaze, the ultimate travel card. Enjoy great exchange rates and rewards on your spendingeither way – you get to enjoy the best travel card in town!

TES Capital

Secure your financial future with Traded Endowments, a proven, safe and easy choice for savvy investors seeking excellent yield and portfolio diversification!

Our ‘resale’ endowment plans offer higher returns and shorter time to maturity than new endowment plans and require no market monitoring or active trading.

Join sophisticated investors who use Traded Endowment plans to preserve wealth through market fluctuations and enjoy predictable returns underwritten by blue-chip issuers in Singapore!


heymax helps you fast track your travel goals for FREE when shopping online by rewarding you with additional miles on top of your credit card rewards. Earn extra rewards from a selection of over 400 brands and vouchers on heymax’s shopping portal. Max Miles can be redeemed at a 1:1 ratio with 24+ airline and hotel rewards programs; no fees, no expiration, no BS! Moreover, heymax maximizes your credit card rewards and usage via intelligent spend tracking and recommendation algorithms for any merchant. Spend and earn, all on autopilot!


Meet Dobin, your smart financial companion, designed to consolidate and provide comprehensive visibility into your personal finances. Experience the convenience of accessing personalised deals, discounts and credit cards for you. Join us at our charming Kampung-themed booth to connect with our team and to win exclusive goodies! It’s as easy as downloading the Dobin App (iOS | Android) and linking at least one account to qualify for these exciting Dobin goodies! Discover our brand-new features including our Financial Insights, Credit Card Management, and our Dobin MCC Search functionality!


Phillip Nova is a leading brokerage in the region. We offer a comprehensive platform for trading Stocks, ETFs, CFDs, Forex, global Futures, and Commodities. Get access to multi assets with only one account. With a commitment to providing our clients with a seamless and efficient trading experience, we strive to deliver excellence in every aspect.

Come visit our booth and find out how you can navigate your first-step uncertainties when it comes to investing. Stand to receive a $100 NTUC shopping voucher when you open an account with us. Exclusive freebies are up for grabs when you request a Phillip Nova 2.0 platform demo too.

See you there!


Nikko Asset Management is one of Asia’s largest asset managers, providing high-conviction, active fund management across a range of equity, fixed-income, multi-asset and alternative strategies. Its complementary range of passive strategies covers more than 20 indices and includes some of Asia’s leading exchange-traded funds (ETFs).


Join Creatory to kickstart, earn, and amplify your influence with premier personal finance brands across the region. We’re committed to teaming up with top-tier brands, guaranteeing that the products or services you promote resonate best with your audience. By associating yourself with reputable brands, you not only boost your credibility as a content creator but also deliver genuine value to your audience by endorsing solutions that truly address their needs and interests. Create your account today and seize the opportunity!

Central Provident Fund Board

Make every day matter. Plan for your best life today. From using CPF for housing, healthcare, to retirement needs, drop by our booth to learn how you can retire with a greater peace of mind. Use the CPF Planner to create a personalised plan that helps you project your CPF payouts and make the most of CPF to meet your life goals. Speak with our staff to learn more on the latest updates, resources and useful tips to help you make better financial decisions.


Seedly is a Singapore-born personal finance management solution founded in 2016. Seedly first started as an expense tracking and manager app, which allows users to sync their financial accounts and better manage their cash flow.

Over the years, Seedly introduced a community feature that allows users to crowdsource knowledge from peers before making a financial decision; an unbiased reviews platform for a myriad of products ranging from credit cards, saving accounts, travel insurance to robo-advisors; as well as comparison tools for the open electricity market and SIM-only mobile plans. Seedly also produces in-house content such as editorial thought leadership articles, SeedlyTV, and SeedlyComics. These initiatives allow us to help more Singaporeans make smarter personal finance decisions.

How Do I Get The Best Out Of PFF 2024?

Want to get the best returns for your time at Seedly PFF 2024? Here are some helpful tips!

Take notes

The event is jammed pack with knowledge and it’s hard to remember everything. So take down some notes with your Seedly notebook and pen or use your mobile device to jot down any insights you’ve gained. Your future self will thank you.

Ask questions

Have a question for the speaker(s)? You can ask hop over to our community page for a higher chance of your questions being answered.

Participate in booth activities

Aside from winning prizes, booth activities can give you useful information on the latest financial products and promotions that you can take advantage of in your personal finance journey!

Some of our sponsors have exclusive promotions just for PFF 2024 so be sure to not miss out!

Come early and plan your day

This year’s PFF is huge with nearly 5,000 people packed into the event space. So be sure to come early to beat the crowd and the queues!

If you haven’t already, do check out the agenda and plan your day accordingly so you can attend the talks that interest you most.

Have fun!

Remember to have fun! After all, personal finance is like the egg to our prata, without it we are kosong!

Thank You to All Our Sponsors and Partners

Last but not least, thank you to all our sponsors and partners for making this event possible!


About Joel Koh
History student turned writer at Seedly. Before you ask, not a teacher. I hope to help people make better financial decisions and not let money control them.
You can contribute your thoughts like Joel Koh here.

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