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Battle of the sexes: Are female products really MORE EXPENSIVE than male products?

1 min read

The ‘pink tax’ debate is not new, with many concluding that ladies do indeed pay 13% more for personal care products, which is an even bigger issue to know that women earn 79% of what men do.

I sought to find out if we are subject to the said price differences here in Singapore, given that we have a myriad of discounter beauty stores that hold insane sales and slashed prices.

TL;DR: There is NO apparent price disparity for male and female products if you shop at the right stores in Singapore!

ItemGirls' Price (SGD)Guys' Price (SGD)Comparison
Deodorant - Nivea$2.50$2.50SAME PRICE
Face Wash - Neutrogena$6.95$6.95SAME PRICE
Blackhead Pore Pack - Biore$4.50$4.89Guys' more expensive
Oil Sheet Wipes - Clean & Clear, Gatsby$3.20$2.50Girls' more expensive
Hair Dye - Revlon$10.90$10.90SAME PRICE

*Prices here are referenced from neighbourhood CK Department Store, now rebranded as myCK, which has 20 stores islandwide.

We’ve found that big-chain drugstores like Watsons and Guardian do not have competitive prices/generous discounts like neighbourhood stores do.

1. Face Wash

What the product claims to do-

Improved formula with PureRice(TM) technology effectively:

  • Removes dirt and excess oil that clogs pores
  • Helps prevent blemishes
  • Acts as a microsponge to continue absorbing excess pol for fresh and breathable skin

Ingredients:

IngredientsNeutrogena MenNeutrogena deep clean energizing foaming cleanser 
Water
Glycerin
Propylene Glycol
PEG-8
Myristic Acid
Stearic Acid
Potassium Hydroxide
Lauric Acid
Beeswax
Glyceryl Stearate
PEG-100 Stearate
Menthyl Lactate
Fragrance
Methylisothiazolinone
Palmitic Acid
Oryza Sativa (Rice) Seed Protein
o-Cymen-5-ol
Tetrasodium EDTA
Methylparaben
Isopulegol
Magnesium Aspartate
Zinc Gluconate
Propylparaben
Copper Gluconate
Phenoxyethanol
Cl77007
Cl42090
Cl17200
Total no. of ingredients1725

I guess that means ladies would be paying the same amount as guys for 8-ingredients “jia liaoin their facewash!

2. Deodorants

Common drugstore brands like Rexona and Nivea have a flat price for deodorants.

3. Blackhead Pore Packs

4. Oil sheets

Would you pay more for oil sheets (paper), and are you brand-conscious?

5. Hair Dyes

 

As mentioned above, most big-chain stores like Watsons and Guardian do indeed have products which prove the point of the ‘pink tax’, with products like female facial wash costing 8% more than male facial wash from the same brand and series.

Other discounters/budget beauty product stores:

Daiso

Venus Beauty

Swanston Chinatown

Beauty Language

Hot Tomato

Pink Beauty


Remember to shop smarter!

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