Battle of the sexes: Are female products really MORE EXPENSIVE than male products?

1 min read

The ‘pink tax’ debate is not new, with many concluding that ladies do indeed pay 13% more for personal care products, which is an even bigger issue to know that women earn 79% of what men do.

I sought to find out if we are subject to the said price differences here in Singapore, given that we have a myriad of discounter beauty stores that hold insane sales and slashed prices.

TL;DR: There is NO apparent price disparity for male and female products if you shop at the right stores in Singapore!

ItemGirls' Price (SGD)Guys' Price (SGD)Comparison
Deodorant - Nivea$2.50$2.50SAME PRICE
Face Wash - Neutrogena$6.95$6.95SAME PRICE
Blackhead Pore Pack - Biore$4.50$4.89Guys' more expensive
Oil Sheet Wipes - Clean & Clear, Gatsby$3.20$2.50Girls' more expensive
Hair Dye - Revlon$10.90$10.90SAME PRICE

*Prices here are referenced from neighbourhood CK Department Store, now rebranded as myCK, which has 20 stores islandwide.

We’ve found that big-chain drugstores like Watsons and Guardian do not have competitive prices/generous discounts like neighbourhood stores do.

1. Face Wash

What the product claims to do-

Improved formula with PureRice(TM) technology effectively:

  • Removes dirt and excess oil that clogs pores
  • Helps prevent blemishes
  • Acts as a microsponge to continue absorbing excess pol for fresh and breathable skin


IngredientsNeutrogena MenNeutrogena deep clean energizing foaming cleanser 
Propylene Glycol
Myristic Acid
Stearic Acid
Potassium Hydroxide
Lauric Acid
Glyceryl Stearate
PEG-100 Stearate
Menthyl Lactate
Palmitic Acid
Oryza Sativa (Rice) Seed Protein
Tetrasodium EDTA
Magnesium Aspartate
Zinc Gluconate
Copper Gluconate
Total no. of ingredients1725

I guess that means ladies would be paying the same amount as guys for 8-ingredients “jia liaoin their facewash!

2. Deodorants

Common drugstore brands like Rexona and Nivea have a flat price for deodorants.

3. Blackhead Pore Packs

4. Oil sheets

Would you pay more for oil sheets (paper), and are you brand-conscious?

5. Hair Dyes


As mentioned above, most big-chain stores like Watsons and Guardian do indeed have products which prove the point of the ‘pink tax’, with products like female facial wash costing 8% more than male facial wash from the same brand and series.

Other discounters/budget beauty product stores:


Venus Beauty

Swanston Chinatown

Beauty Language

Hot Tomato

Pink Beauty

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