Battle of the sexes: Are female products really MORE EXPENSIVE than male products?
The ‘pink tax’ debate is not new, with many concluding that ladies do indeed pay 13% more for personal care products, which is an even bigger issue to know that women earn 79% of what men do.
I sought to find out if we are subject to the said price differences here in Singapore, given that we have a myriad of discounter beauty stores that hold insane sales and slashed prices.
TL;DR: There is NO apparent price disparity for male and female products if you shop at the right stores in Singapore!
|Item||Girls' Price (SGD)||Guys' Price (SGD)||Comparison|
|Deodorant - Nivea||$2.50||$2.50||SAME PRICE|
|Face Wash - Neutrogena||$6.95||$6.95||SAME PRICE|
|Blackhead Pore Pack - Biore||$4.50||$4.89||Guys' more expensive|
|Oil Sheet Wipes - Clean & Clear, Gatsby||$3.20||$2.50||Girls' more expensive|
|Hair Dye - Revlon||$10.90||$10.90||SAME PRICE|
*Prices here are referenced from neighbourhood CK Department Store, now rebranded as myCK, which has 20 stores islandwide.
We’ve found that big-chain drugstores like Watsons and Guardian do not have competitive prices/generous discounts like neighbourhood stores do.
1. Face Wash
What the product claims to do-
Improved formula with PureRice(TM) technology effectively:
- Removes dirt and excess oil that clogs pores
- Helps prevent blemishes
- Acts as a microsponge to continue absorbing excess pol for fresh and breathable skin
|Ingredients||Neutrogena Men||Neutrogena deep clean energizing foaming cleanser|
|Oryza Sativa (Rice) Seed Protein||✓|
|Total no. of ingredients||17||25|
I guess that means ladies would be paying the same amount as guys for 8-ingredients “jia liao” in their facewash!
Common drugstore brands like Rexona and Nivea have a flat price for deodorants.
3. Blackhead Pore Packs
4. Oil sheets
Would you pay more for oil sheets (paper), and are you brand-conscious?
5. Hair Dyes
As mentioned above, most big-chain stores like Watsons and Guardian do indeed have products which prove the point of the ‘pink tax’, with products like female facial wash costing 8% more than male facial wash from the same brand and series.
Other discounters/budget beauty product stores:
Remember to shop smarter!
Check out our blog for more unbiased opinions on your personal finance journey.