“I want nobody, nobody but Yuu!”
You’ve probably seen the ads of the yuu app blasted all across Singapore with the legendary Phua Chu Kang (Gurmit Singh) singing a parody of the iconic K-pop single by the Wonder Girls.
But what’s really up with “yuu”?
Here’s all you need to know about the yuu app, associated cards, and rewards club!
TL;DR: Yuu App And Card — All You Need to Know
- Earn 1 yuu Point with every S$1 spent at participating merchants with the yuu app (0.5% cash rebate)
- Earn up to 30x yuu Points with the DBS yuu Credit Card (Up to 15% cash rebate until 31 Jan 2023)
- Earn up to 16x yuu Points with the PAssion POSB Debit Card (Up to 8% cash rebate until 31 Jan 2023)
With the yuu App, you can earn cash rebates to redeem for selected rewards just by scanning “My ID” when you make purchases at brands such as Cold Storage, Giant, 7-eleven, and more.
Even if you’re not keen on signing up for yet another card, downloading the app for a base 0.5% cash rebate is better than nothing.
What Is The Yuu App About?
Launched on 27th October 2022, the yuu app, aka yuu rewards club, is a Temasek tech venture by minden.ai. With rising costs of living, the yuu app is another way for you to save on your spending with its simple “Scan, Earn and Redeem” system.
How do I use yuu?
The yuu app is available on both the Google Play Store and Apple App store with a relatively simple sign-up process that requires your phone number for verification. Once done, you can scan the in-app “My ID” whenever you make a purchase at participating brands to earn yuu points which you can redeem for various rewards.
In addition, you can apply and link the new DBS yuu Credit Card or PAssion POSB Debit Card to earn bonus points.
Where can I use yuu?
As of the time of writing, you can only use the yuu app at DFI Retail Group (7-Eleven, Cold Storage, CS Fresh, Giant, Guardian) and BreadTalk Group (BreadTalk, Toast Box, Thye Moh Chan, Butter Bean, selected Food Republic outlets, and selected Food Junction outlets).
The yuu app has quite an extensive rewards catalogue which will likely change and hopefully expand over time.
As of now, you can redeem rewards such as Toast Box, Food Junction, and BreadTalk vouchers. There are also items that you can redeem such as Night Safari admission tickets, drinks and food items, and even a Samsung Galaxy Z Flip4.
On top of that, you can redeem featured rewards for cheap such as a Hot Kopi (small) from Toast Box for just 10 yuu points (10 cents worth).
DBS yuu Credit Card
Alongside the launch of the yuu app, DBS has launched the new DBS yuu (VISA/AMEX) Card where cardholders can earn up to 30x yuu Points (Up to 15% cash rebate) at BreadTalk, Butter Bean, Cold Storage, CS Fresh, Food Junction, Food Republic, Food Opera, Giant, Guardian, 7-Eleven, Toast Box and Thye Moh Chan until 31 Jan 2023.
Here’s what the card really offers.
At the minimum, you’ll get 5x base points, (2.5% cash rebate) with no minimum spend and no cap.
Here’s what you’ll need to do to get the remaining 25x points:
- 2x bonus Points: Exclusive Offers from the yuu Partners on the App
- 10x bonus Points: Earn 800 Points with minimum $80 spend in a single receipt at DFI Retail Group (7-Eleven, Cold Storage, CS Fresh, Giant, Guardian) and BreadTalk Group (BreadTalk, Toast Box, Thye Moh Chan, Butter Bean, selected Food Republic outlets, and selected Food Junction outlets). Capped at 3 times per card per spend period.
- 13x bonus Points: Earn 5200 Points when you hit a total spend of $400 in a spend period at DFI Retail Group and BTG outlets.
- The 3 spend periods are as follows: 27 Oct to 30 Nov 2022 (spend period 1), 1 Dec to 31 Dec 2022 (spend period 2) and 1 Jan to 31 Jan 2023 (spend period 3).
- Payments at participating yuu Partners’ outlets must be made with DBS yuu Visa Card or DBS yuu American Express® Card.
As you can probably tell, it’s really not a simple 30x bonus as you can only earn the extra 6000 points if you hit minimum spends with the card during certain periods. Moreover, remember that these points can only be redeemed for selected rewards.
That said, the base 2.5% cash rebate with the potential for more is great if you’re one who frequents the partner brands.
|DBS yuu card eligibility|
|Age||21 years and above|
|Income||S$30,000 and above per annum (Singaporean)
S$45,000 and above per annum (Foreigner)
|Annual Fee||S$192.60 (Principal card)
S$96.30 (each Supplementary card)
|Annual Fee Waiver||1 year|
|Late fee||S$100 (For outstanding balance above S$200)|
|Finance Charges||26.80% p.a. chargeable on daily basis (subject to compounding)|
PAssion POSB Debit Card
For those of us with the PAssion POSB Debit Card, you can likewise earn yuu points at an accelerated rate, up to 16x yuu Points (Up to 8% cash rebate) at BreadTalk, Butter Bean, Cold Storage, CS Fresh, Food Junction, Food Republic, Food Opera, Giant, Guardian, 7-Eleven, Toast Box and Thye Moh Chan until 31 Jan 2023.
Here are the details:
1 Browse the yuu App for the full list of products.
2 Cap at 3 x 250 bonus yuu Points per cardmember per month.
3 DFI Retail Group: 7-Eleven, Cold Storage, CS Fresh, Giant, Guardian, BreadTalk Group: BreadTalk, Toast Box, Thye Moh Chan, Butter Bean, selected Food Republic outlets, and selected Food Junction outlets.
Thankfully, the PAssion POSB Debit card is a little less restrictive when it comes to earning rewards, but with lesser cash rebate when compared to the DBS yuu card. Plus, as a debit card with no annual fees, this is likely the card to get for most Singaporeans (over 16 years old).
Oh, and did I mention? The PAssion membership is free!
If you shop at Giant or Cold Storage for groceries, the DBS yuu Credit Card or PAssion POSB Debit Card is pretty much a no-brainer as it wouldn’t be all too difficult to hit the requirements.
For the rest of us, we’re presented with a “why not just have it” situation. While the advertised rewards of up to 15% cash rebate with the DBS yuu Credit Card and 8% cash rebate with the PAssion POSB Debit Card are amazing on paper, we have to jump through so many hoops just to hit the maximum.
Moreover, the selection of rewards is rather limited. Not to mention, there are currently no grocery vouchers in the rewards catalogue. 200 points for a pack of three Ferrero Rocher? Sign me up.
Jokes aside, I can’t see these cards as being even mildly competitive with other cashback or rewards cards, especially when they require you to spend within DFI retail group and BTG outlets.
That said, I’ll still be having the yuu app installed for the rare occasions that I shop at 7-eleven while using my other cards to pay. After all, it’s better than nothing right?