English Premier League (EPL) Subscription Plan Singapore (2023/24): Is the Starhub Premier League Deal Than Singtel’s?

It is the time of the year to make some bad personal finance decisions!

For the longest time, I would stupidly put money behind my favourite team, Arsenal Football Club.

I would describe this as a stupid decision as the last time Arsenal won The Premier League [(formerly known as the English Premier League (EPL)] was in 2003/04, or about 18 years ago.

On top of placing this bet, I would almost always subscribe to The Premier League TV/Streaming packages.

And this year is no different.

If you are looking to support your favourite team through thick and thin, here’s a breakdown of how much it costs to watch the Premier League in Singapore!

Note that prices and promotions listed here are subject to change without prior notice, and information is accurate as of 27 July 2023.

TL;DR: Cheapest EPL Subscription Plan Singapore

This year, Pioneer Generation seniors can watch all EPL matches on Starhub at half price, and it’s contract-free! Eligible seniors can sign up for the Premier+ streaming service for S$12.61 (US$9.52) monthly, half the usual price of S$25.22.

Existing Pioneer Generation customers who already subscribe to the streaming service will have the promotional price applied to their subscriptions, and no conversion is needed.

If you have an elderly at home who’s from the Pioneer Generation, you know what to do.

For the uninitiated, Pioneer Generation refers to Singaporeans who were born on or before Dec 31, 1949, and became Singapore citizens on or before Dec 31, 1986.

Which Streaming Service Has EPL?

StarHub will offer the Premier League competition for six seasons starting from the 2022/23 season, having entered into an exclusive 6-year agreement with The Premier League earlier in 2022.

You can subscribe to Premier+ on its own to watch on the StarHub TV+ app (available on iOS and Android) or subscribe to it together with other StarHub services for more savings.

For Fibre TV and cross-carriage customers, StarHub has the Premier Pack.

I know this sounds sponsored, but it is NOT! Starhub holds exclusive rights to broadcast The Premier League in Singapore. But thanks to Cross-carriage agreements, you can catch StarHub’s Premier League channel on a Singtel TV set-top box as well. More on that later.

Click here to jump:

• Starhub’s Premier League packages
• SingTel Vs Starhub packages
• Cost of Watching Premier League Overseas

StarHub’s Premier League Package: Watch Premier League Live in Singapore

StarHub will be offering the Premier League as part of Premier+ on the StarHub TV+ app and Premier Pack for Fibre TV.

You can get to enjoy all 380 Premier League games.

And just like other StarHub TV+ passes, Premier+ can be accessed from any five registered devices and two simultaneous streams with a single subscription.

Not to mention that select games will be aired in 4K Ultra High Definition (UHD). 

StarHub has rolled out immersive market-first features progressively since 2022 to offer a lively Premier League viewing experience.

These include:  

• Party Watch: Virtually invite friends to watch and chat about the game in real time;
• Multi viewing: Catch two Premier League matches simultaneously on a single screen, or view the game from the perspective of your favourite player;
• Key highlights: Replay heart-stopping moments through short 3 or 10-minute highlights, compilations, and “best of the week” reels;
• Time-shift: Catch up on missed matches up to 24 hours, as well as scroll back to key actions with an interactive timeline overlay feature;
• Club pages: Easily find upcoming matches with your favourite team through a customisable user interface;
• Live game statistics: Access real-time team statistics during live games;
• Match stories: Skip and scroll through key match moments with this modern mobile experience.

But, the Premier League matches are all you get as the other competitions like the FA Cup, Carabao Cup, Super Cup, or Community Shield Cup are unavailable on StarHub.

Premier+ will also not broadcast other football leagues. However, these leagues are available on the other StarHub Sports channels available on the Sports+ TV pack and Sports Pass:

Note that the Premier League channels, Hub Premier, will not be part of the existing Sports+/Sports Pass/Sports d’Lite/Sports Group available today.

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Singtel CAST EPL Subscription 2021/22 vs Starhub EPL Subscription 2022/23 vs Starhub EPL Subscription 2023/24

Previously, Singtel’s Sports Plus plan allowed you full access to The Premier League, Champions League, FA Cup, Bundesliga, AFC Cup, tennis, basketball, golf and many other sports on the Singtel CAST app.

The subscription used to cost S$49.90 per month, and you were not required to sign up for any fibre, mobile or pay-TV services.

So is Starhub’s offering an improvement? It depends.

Note that there were also early bird prices last year when the packages were rolled out. The early bird price is valid for a period of 24 months from the date that Premier+ is activated or 6 August 2022, whichever is later.

How Much is an EPL Subscription?

Here are a few permutations.

1.1 Want to Only Watch the Premier League and Existing StarHub User

StarHub’s new Premier League package makes the most sense if you are an existing StarHub Mobile Postpaid, StarHub Broadband or TV Plan user with a monthly bill of at least S$15 a month.

Since you are already paying for these services, you are only paying S$25.22 per month to watch the Premier League if you signed up for the bundle with broadband.

This is much cheaper than Singtel’s S$49.90 a month Premier League 2021/22 package. Although, you were able to get a lot more content, like the UEFA Champions League matches, with Singtel’s offering.

1.2 Want to Only Watch the Premier League and Non-StarHub User

If you do not use any StarHub services, the Premier League package from StarHub is not as sweet as you’ll be paying ~S$40.36 per month (usual price $40.36 per month) to watch the Premier League.

But, this is still cheaper than Singtel’s S$49.90 a month Premier League 2021/22 package. Granted, you don’t get the Champions League and other add-ons.

2.1 Want to Watch the Premier League, UEFA Champions League and More + StarHub User

However, if you want to watch The Premier League, UEFA Champions League, LaLiga, Serie A, Formula One, Wimbledon and more as an existing StarHub user, StarHub’s package is a little cheaper compared to Singtel’s Premier League 2021/22 offering.

It’ll be more worth it to get the Premier League & Sports+ broadband bundle at ~S$42.99 per month on StarHub compared to S$49.90 per month on Singtel.

Not to mention that you have to sign a 24-month contract for StarHub Sports+.

2.2 Want to Watch the Premier League, UEFA Champions League and More + Non-StarHub User

Whereas if you wanted to watch The Premier League, UEFA Champions League, LaLiga, Serie A, Formula One, Wimbledon and more, and you were a non-StarHub user, Singtel’s Premier League 2021/22 package made more sense.

This is due to the fact that you have to pay a total of ~S$66/month (S$39.99 per month for Premier+ and S$25.22/month for StarHub Sports+)

In comparison, you only had to pay S$49.90 per month for Singtel’s offering, which had a no-contract offering.

Regardless of the prices, I thought you’ll want to know how to get a cheaper subscription.

So… the only legal way that you can actually get a cheaper subscription is if you paid for it with a cashback credit card and get some cash back.

What About Singtel TV Subscribers Who Want to Watch The Premier League 2023/24?

For Singtel subscribers, the Premier League season will be cross-carried on Singtel TV too.

Singtel announced on its website that ‘customers using Singtel TV set-top box can subscribe to the PL cross-carriage pack directly with StarHub and enjoy the new season of Premier League on their Singtel set-top box via CH 102 – 105, similar to how they have been used to.’

This means that as long as you are on a plan with Singtel, you have the option to watch the Premier League on your Singtel TV set-top box.

And according to Starhub’s website, you can sign up for the Cross-carriage service on its website.

Note that the price of the plans is whatever StarHub has to offer, i.e. $65.51/month.

But in my opinion, unless you were really a hardcore Singtel fan, there is no reason to go for Singtel’s cross-carriage Premier League package.

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Is it Expensive for Singaporeans to Watch EPL in Singapore? How Can I Watch EPL Cheap?

That aside, how expensive is it to catch the Premier League in Singapore?

In Singapore, the Median Gross Monthly Income from work, inclusive of CPF contributions of full-time employed residents, is S$4,680 (based on the year 2021).

This means that the take-home pay for the 50th percentile of people in Singapore is S$3,744.

That means that the cheapest subscription plan for The Premier League (S$35 per month) is only 0.9 per cent of take-home pay.

This may not seem like a lot, but we need to remember that the S$3,744 figure is for the midpoint mark for salary in Singapore. This means that about 50 per cent of people in Singapore earn less than the median salary.

Not to mention that it will add up to about S$420 a year, which is not cheap.

FYI: $35 is easily my lunch and dinner budget for two and a half days.

You can see why so many people turn to illegal streams to catch the Premier League, right?

NOT that I’m condoning it.

In fact, this is what Singaporeans have to say about a Premier League lawyer threatening to come down harder on illegal streaming of the Premier League.

What’s the Cost Of Watching Premier League Around The World? Can I Watch EPL Free?

The impression that most of us get when it comes to watching football in Singapore.

Is that it’s a really expensive pastime.

This is why we usually see people gathering at bars, McDonald’s or the neighbourhood SAFRA for big matches, as most of us cannot afford the luxury of watching the Premier League in the comfort of our homes.

I remember watching the UEFA Champions League final at a bar, sandwiched between sweaty men in Liverpool jerseys.

While it was a truly amazing feeling to be able to catch the match.

I imagine that it would be so much better to be able to watch it at home with a couple of friends over a dram of whiskey.

So, how expensive is watching football in Singapore?

We made a little comparison to find out:

Will Singaporeans Ever Enjoy Lower Premier League Streaming Prices?

There are a few factors that are driving up the Premier League broadcast rights of Singapore.

The main factor being Singapore is a relatively small market, with the latest census from SingStat stating that there are only 5.45 million people in Singapore:

This means that broadcasters have more difficulty negotiating for a better deal, as Singapore does not enjoy the cost advantages derived from economies of scale.

For example, our neighbouring Malaysia has a population of 32.7 million, which is six times more than Singapore’s!

Not to mention that with the Premier League growing in popularity, revenue from broadcasting deals is steadily increasing.

According to British National newspaper The Times:

The Premier League’s income from broadcasting deals will break the £10 billion (~S$17.27 billion) barrier over the next three seasons, with overseas rights worth more than domestic for the first time, clubs have been told.

International deals for 2022-25 will be worth £5.3 billion (S$9.15 billion), a 30 per cent increase from £4.1 billion (S$7.08 billion) in the three-season cycle that has just ended.

Thus, it is likely that StarHub had to pay more to secure the rights for The English Premier League for the next six seasons.

Also, according to an interview with The Straits Times:

StarHub declined to disclose how much it paid for the deal. In 2007, it reportedly paid $250 million for a three-year contract, before Singtel was said to have forked out $400 million for rights from 2010 to 2013.

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How to Sign Up For StarHub’s EPL Subscription

Starting today (27 July 2023), you can sign up for Premier+ at www.starhub.com/premierleague or at StarHub Shops, while existing TV customers can subscribe via the My StarHub app.

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