A Singaporean's Ultimate Guide to Investing

12 Jan 2021

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Personal finance involves managing your Income, Spending, Insurance, Savings and Investments.

If you are reading this now, you are probably looking to invest to grow your money.

With core inflation rate at 1.9% in Singapore on average, investing sounds more attractive than the meagre 0.05% interest earned in your savings account.

Are You Ready to Invest?

You are if you check all these points!

Have paid off high interest debt
Have enough insurance coverage
Have spare cash (i.e after accounting for 6 months of savings funds)
Have an investing horizon of 5 years or more
Possess investing knowledge
Ready to do your own due diligence

You may have stumbled upon some financial blogs online.

Or you may have read some of Seedly’s blog posts and feel inspired to start investing.

Regardless of how promising a certain investment may sound…

Always, ALWAYS do your own due diligence.

But if you’re ready for that, you are also ready to invest and get returns higher than the inflation rate (and even more)!

And you shouldn’t procrastinate and put off investing for another time (which may never come).

First Things First: How To Open A CDP Account & Choose A Brokerage?

Before we even talk about what to invest in.

You need a CDP and brokerage account for most of the investments that I’ll be talking about.

Learn what a CDP account is and how to open your own CDP account.

We’ll even help you to figure out which is the best online brokerage to use.

What’s Covered In This Investment Guide?

Click on me to go to the relevant section!

Guide to Singapore Savings Bond

For: Low risk; Individuals who are risk-averse and want high liquidity.

If you want low risks but want to still beat inflation, Singapore Savings Bond is for you.

Guide to Singapore Savings Bond and How to Buy

If you are curious and wanna know how the SSB rates are calculated, here’s something for you:

How Is The Interest Rate For Singapore Savings Bond (SSB) Determined?

Guide to Exchange Traded Funds

For: Medium risk; Individuals who want to diversify at lower costs.

An Exchange Traded Fund (ETF) usually tracks an index or a pool of many companies.

Investing in an ETF gives you a small stake in many different companies and is more cost-effective than investing in 30 different companies individually.

Guide to Regular Savings Plan

For: Medium risk; Individuals who want to cultivate the habit of investing monthly.

A regular savings plan or regular shares savings plan (RSSP) is an investment plan that allows you to invest a small and fixed amount of money (as low as S$50) into a particular investment product on a monthly basis.

Guide to Robo Advisors

For: Medium risk; Individuals who want to cultivate the habit of investing monthly.

Robo advisors are digital platforms that provide investment services with little to no human supervision.

They will help to build and manage your investment portfolio based on your risk profile and investment goals in a low cost and passive manner.

Guide to Stocks Investing

For: High Risk; Individuals who are risk-seeking and want more than just to beat inflation.

Common Myth: “High Risk, High Returns”?

Truth: High Risks ≠ High Returns.

Higher risks can POTENTIALLY give you higher returns, but know that it is not always an equal sign. The potential for upside returns is also the potential for downside returns.

Be prepared that your capital can turn to zero if the company goes bust. But of course, if it goes well, your initial capital can also grow to a lot more.

What Are Stocks?

Stocks (also known as shares or equities) are a type of investment available on the stock market that gives you part ownership of a listed company.

To know about the various jargon used in the stock market, here’s a “What Is” compilation just for you.

On that page, you can know what the various terms such as “dividend yield”, “P/E ratio” and “market capitalisation” mean.

Different Categories of Investing

There are three main types of stocks: value stocks, growth stocks, and dividend stocks? What do they mean and which is suitable for you?

Once you have learnt the basic terms of investing and the different categories of investors out there, you would want to look into the language of business, which is accounting.

You now need to know how to analyse financial statements to pick stocks.

How To Read Financial Statements

The first step to understanding a stock? Learning how to read their financial statements. Here is a walk-through of the 3 financial statements, simplified with explanations using a fictitious company, Seedly Chicken Rice!

Reading Company Annual Reports

A company’s annual report is like a student’s report card.

It has information about the company, such as its business profile, the management team, and its financial statements.

Investors need to know how to read an annual report to make informed decisions about the company they have part-ownership in.

How to Read a Company’s Annual Report Like a Pro

How To Read Financial Ratios

The “What Is” compilation comes in handy for you here again to understand the various financial ratios.

Picking the Best Stocks

Now that you know the basics, let’s learn how to pick individual stocks for your portfolio.

The following guides will help you to pick the best stocks listed on the stock market:

For those who want to be introduced to some of the companies available in the Singapore stock market, you can start off with the Straits Times Index (STI).

The STI is home to 30 of the largest and most liquid companies in Singapore, such as CapitaLand, DBS, and Singapore Airlines.

Here’s an introduction to each of the index stocks in just 60 seconds!

We also have in-depth analyses and guides on non-STI and overseas stocks as well:

If you are thirsty for more investing knowledge, you can check out these 10 investing books!

Stock Ideas for 2021

Looking to add more stocks to your portfolio in 2021? Get some ideas from here:

Guide to Real Estate Investment Trusts (REITs)

For: High Risk; Individuals who are risk-seeking and want to receive good distribution yields.

REITs basically pool money from investors to invest in a portfolio of income-generating real estate assets.

Here’s everything you need to know about REITs and choosing the best ones:

We have analysed the 40-odd REITs in Singapore and have compiled them in the Seedly REITs tool.

Choose Your REITs from Seedly REITs Tool

As a REIT investor, on top of exploring the latest financial performance and prospects, we also have to look at a REIT’s latest valuation (price-to-book ratio and distribution yield).

That’s where the Seedly REITs tool can come in to help.

The Seedly REITs tool gives you easy access to important investor information like:

Unit Price
Market Capitalisation
P/B Ratio
Dividend Yield

The data is updated daily.

Do check out the tool for all your REITs needs!

Strengthening the Investor Mindset

Investing is all about the long-term.

You should be disciplined and stay the course during market volatility, which is a norm when it comes to investing.

If you need guidance to stay sane during market crashes, here are some recommended reads:

Guide to Alternative Investments: P2P Lending, Cryptocurrencies and Gold

Some of these investments can be very risky and may have high default rates such as P2P lending. So do bear that in mind before investing in them.

Have Burning Questions Surrounding Investments?

Why not check out the SeedlyCommunity and participate in the lively discussion about all thing money!

Disclaimer: The information provided by Seedly serves as an educational piece and is not intended to be personalised investment advice. Readers should always do their own due diligence and consider their financial goals before investing in any stock.

About Sudhan P

It isn't fair competition when only one company in the world makes Monopoly. But I love investing in monopolies. Before joining the Seedly hood, I had the chance to co-author a Singapore-themed investment book – "Invest Lah! The Average Joe's Guide To Investing" – and work at The Motley Fool Singapore as an analyst.

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